Sony's DSC-W55 combines detailed 7.2-megapixel recording with a slim design for easy on-the-go shooting. The bright 2-1/2" LCD lets you quickly frame and review your shots. A sharp 3X zoom lens gives you sparklingly clear close-ups. You also get special shooting modes that make it easier to capture tricky settings and subjects, like portrait shots on a beach at sunset, a birthday cake aglow with candles, or a fast-moving toddler on the go.

Built-in 56MB memory holds approximately 16 shots at top resolution — add optional Memory Stick Duo™ cards for more storage.