If you're shopping for a new TV, remember this: BRAVIA is the new Trinitron®. The BRAVIA badge is a guarantee from Sony that you'll enjoy years of top-notch performance and reliability. The 40" KLV-40S200A is part of Sony's "S-Series" line — value-priced TVs that deliver maximum picture quality bang for the buck. The set's space-efficient cabinet looks equally at home in a living room, family room, or master bedroom.

Two equally important factors that make or break LCD picture quality are the LCD panel and the video processing circuitry. The KLV-40S200A uses advanced liquid crystal panel technology that divides pixels into segments. This broadens the viewing angle, improving colour and contrast when viewing from the side. Sony's BRAVIA Engine is a bundle of video processing circuits that enhances contrast and colour, reduces noise, and ensures smooth on-screen motion.

An adjustable backlight is another great feature. All LCD TVs include a brightness control, but adjusting the backlight is a more effective way to get deeper black levels, which is especially important for critical viewing in low-light conditions. You can also select the Light Sensor feature, which automatically adjusts the backlight level to compensate for room lighting.